Salesforce
Year
2024 – Present
Scope:
- Own Integration
- Brand Evolution
Role in team:
- Senior Designer
Duration:
- 2 Years
Tools:
- Figma
OVERVIEW
The primary objective of integrating Own (formerly OwnBackup) into Salesforce is to establish an end-to-end data protection, archiving, and sovereign data governance solution directly embedded within the Salesforce ecosystem. Following Salesforce’s acquisition of Own, this strategic evolution unifies enterprise data backup with Salesforce’s broader Data Cloud and AI capabilities (Agentforce), delivering seamless security, compliance, and resilience to global enterprise customers.
By unifying Own’s deep data protection with Salesforce’s enterprise brand identity, this rebranding and integration strategy positions Salesforce to expand market leadership, drive cross-sell opportunities, and bolster customer trust in enterprise AI adoption.
GOAL & CURRENT SITUATION
Accelerated AI & Data Security: Salesforce is expanding its platform capabilities to ensure customer data driving Agentforce and Data Cloud is completely secure, resilient, and compliant with global sovereign data governance standards.
Unified Ecosystem Alignment: Transitioning standalone Own offerings into native Salesforce product architecture eliminates brand fragmentation, providing customers with a single, authoritative platform for CRM, data management, and data protection.
Enterprise Trust & Continuity: Bridging Own’s historical backup expertise with Salesforce’s brand scale reinforces market trust, helping enterprise clients minimize downtime, prevent data loss, and streamline regulatory compliance.
STRATEGY
The updated strategy establishes a cohesive roadmap to transition Own into Salesforce’s core product ecosystem, positioning it as a foundational component of Salesforce’s Data & AI security stack. This approach drives awareness across key internal and external stakeholders—including enterprise IT leaders, compliance officers, partner networks, existing Salesforce clients, and customer success teams—framing the combined offerings as an essential solution for enterprise resilience, sovereign data protection, and trustworthy AI adoption.
REBRAND STRATEGY
Unified Platform Homepage Architecture: Redesigned digital touchpoints to elevate Own from a standalone backup vendor to a fully integrated Salesforce data governance and security solution.
Salesforce Visual Identity Alignment: Updated design system, typography, color schemes, and UI components to align seamlessly with Salesforce’s corporate brand standards and product experience guidelines.
Agentforce & Data Cloud Messaging Integration: Reframed value propositions from basic cloud backup to comprehensive, AI-ready data protection, sovereign compliance, and lifecycle governance within Agentforce and Data Cloud.
Consolidated Ecosystem Navigation: Streamlined product taxonomy and menu structures to help enterprise clients navigate data security, recovery, archiving, and sandbox seeding under a single roof.
Mobile & Multi-Device Optimization: Enhanced responsive layouts ensuring frictionless access to data governance dashboards across desktop and mobile environments.
Sticky Navigation & Conversion Prompts: Persistent, context-aware call-to-actions to encourage product demos, assessment requests, and cross-sell engagement.
Industry & Sovereign Data Landing Pages: Built dedicated experience hubs for regulated industries (Financial Services, Healthcare, Government) addressing global data sovereignty and regulatory compliance standards.
Targeted AI & Security Portfolios: Created dedicated solution pages targeting AI risk management, secure data ingestion for LLMs, and self-sovereign identity management.
Search & Authority Optimization: Restructured URL hierarchies and technical SEO around enterprise security keywords (e.g., Salesforce data backup, sovereign data compliance, AI data resilience).
Core Brand Alignment: Established unified messaging around Salesforce’s core values—Trust, Customer Success, Innovation, Equality, and Sustainability.
Leadership & Thought Leadership Hub: Highlighted joint cybersecurity and data resilience expertise across Salesforce executive leadership to instill enterprise buyer confidence.
Enterprise Corporate Hub: Streamlined newsroom, product releases, and technical documentation into a centralized Salesforce Resource Center.
WEB
The web showcase highlights the translation of strategic brand evolution into interactive, user-centered digital environments. Through low- and high-fidelity wireframing, component-based layout design, and rapid prototyping, this phase establishes a cohesive visual hierarchy, intuitive information architecture, and seamless navigation flows across desktop and multi-device platforms—ensuring complex data protection and sovereign governance solutions are clearly communicated and effortlessly accessible.
Colors
Dark Slate
#0D1017
Sun
#FFBE42
Seafoam
#13FFAB
Artic
#00FCFF
Sky
#56AEFF
Violet
#B24FE5
Typography
Jost
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
DIGITAL
The digital showcase demonstrates the execution of cohesive digital touchpoints across high-impact marketing and sales channels. From multi-asset ad campaigns, event graphics, and interactive presentation decks to web banners and landing page elements, this work translates complex data security and AI governance messaging into visually compelling, multi-channel creative that drives engagement, reinforces trust, and builds brand momentum across the enterprise ecosystem.
