Own Backup Rebrand to Own Data
Year
2024
Scope:
Website Rebrand
Role in team:
- Senior Designer
Duration:
- 3 Months
Tools:
- Figma
OVERVIEW
The goal of Own Backup’s brand refresh to Own Data is to present the company as a high-profile industry leader specializing in high-end data solutions, backed by a strong reputation for quality products and expertise. To do this, Own Data will need to create a strong brand and identity that stands out in the marketplace. This brand will be built to attract interest from potential buyers and give the company an advantage when approaching customers in new markets where Own Data’s reputation may not yet be well known.
With creativity, this brand strategy will set the stage to grow sales opportunities and revenue. Strong brands sell at better margins and encounter less buyer resistance. This rebranding will position Own Data to grow revenue by:
GOAL & CURRENT SITUATION
- Ambitious Growth: Own Data has ambitious expansion plans to lead the market in sovereign data governance and self-sovereign identity solutions.
- Lack of Unified Strategy: Currently lacks a cohesive marketing strategy and unified positioning to communicate the full value of the data-ownership ecosystem.
- Brand Fragmentation: Data Infrastructure and Own Data are currently treated as separate offerings, causing confusion and diluting brand authority in the minds of potential enterprise clients.
STRATEGY
The following provides a detailed plan to create the new Corporate brand, introduce it to the marketplace, and build awareness for it among key stakeholders: the industry and market segments, Acme’s customers, prospects, employees, sales team, and suppliers.
REBRAND STRATEGY
- New Homepage Layout: Reconstructed to showcase high-end data solutions and position Own Data as an enterprise market leader.
- Updated Visual Identity: Refreshed colors, typography, and page templates to reflect a modern, authoritative brand.
- Brand-Focused Messaging: New headlines and copy framing the shift from backup to comprehensive data governance and ecosystem ownership.
- Streamlined Site Architecture: Consolidated menu choices to make products, platform capabilities, and services instantly understandable.
- Mobile-Optimized Experience: Fully responsive layout for seamless navigation on mobile devices.
- Sticky Header & Prominent CTAs: Persistent navigation bar with a clear call-to-action to drive conversions.
- Integrated Ecosystem: Incorporated supplementary offerings directly into the primary navigation to eliminate brand fragmentation.
- Dedicated Market Pages: Individual landing pages for each industry/market served, improving search visibility and messaging relevance.
- New Target Markets: Dedicated pages targeting expanded sectors in sovereign data governance and self-sovereign identity solutions.
- SEO Optimization: Structured URL hierarchy to build authority across core data-management keywords.
- Core Foundation: Dedicated content highlighting Own Data’s updated Values, Vision, and Mission.
- Leadership & Expertise: Profiles of key team members and leadership to build trust with enterprise clients.
- Corporate Structure & Subsidiaries: Dedicated landing pages for corporate subsidiaries, reducing redundant content while showcasing full-spectrum capabilities.
- Streamlined Company Hub: Grouped Careers, News, and Press into a single logical section.
Colors
Dark Slate
#0D1017
Sun
#FFBE42
Seafoam
#13FFAB
Artic
#00FCFF
Sky
#56AEFF
Violet
#B24FE5
Typography
Jost
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto
